1. Introduction & Overview
This Privacy Policy describes how Loopstates ("Funnel Engine", "we", "us", or "our") collects, uses, processes, and protects your information when you visit or use our platform at https://funnelengine.site, our AI funnel builder, API endpoints, web applications, and associated services (collectively, the "Services").
By registering for an account, building funnels, or interacting with our website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect information to provide, personalize, and improve our AI-powered sales funnel engine:
A. Information You Provide directly
- Account Information: Name, email address, password hash, company name, and account preferences when registering.
- Billing Data: Payment card information, billing address, and transaction history (processed securely via Stripe; we do not store full payment card numbers).
- Lead Inputs & Funnel Content: Text copy, imagery, funnel requirements, domain settings, and form configurations submitted to our visual builder and AI prompt generator.
- Communications: Support requests, feedback, and inquiry forms submitted via our site or integrations (e.g., Pumble support webhooks).
B. Information Collected Automatically
- Usage Telemetry: Pages viewed, funnel generation logs, editor actions, click patterns, and feature interactions.
- Device & Network Identifiers: IP address, browser type, operating system, device characteristics, referrer URLs, and timestamp data.
3. How We Use Information
We process your data for legitimate business purposes and to fulfill our service commitment to you:
- Service Provisioning: Generating, hosting, and optimizing your sales funnels, landing pages, checkouts, and workflows.
- AI Model Tuning & Performance: Enhancing our prompt generation accuracy, layout recommendations, and conversion optimization algorithms (using anonymized datasets).
- Account Administration: Managing subscriptions, processing billing transactions, and issuing transactional notifications.
- Security & Fraud Prevention: Protecting against malicious activity, unauthorized access, abuse, and platform vulnerabilities.
- Compliance: Fulfilling legal obligations, resolving disputes, and enforcing our Terms of Service.
4. Sharing & Third Parties
We strictly limit third-party access to your data. We do not sell or rent your personal information to third-party advertisers.
We share data only under the following limited circumstances:
- Service Providers & Infrastructure: Trusted partners providing cloud hosting, database management, billing infrastructure (Stripe), communication webhooks (Pumble), and telemetry analytics under strict data processing agreements.
- Legal Requirements: When compelled by law enforcement, court orders, or statutory mandates to protect legal rights and safety.
- Corporate Transfers: In connection with a merger, acquisition, restructuring, or asset sale involving Loopstates, subject to standard confidentiality protections.
5. Data Retention & Security
We implement enterprise-grade technical and organizational measures to safeguard your information:
- Encryption: TLS 1.3 encryption in transit across all endpoints and AES-256 encryption at rest for sensitive data stores.
- Access Controls: Role-based access restrictions, multi-factor authentication, and continuous security auditing.
- Retention: We retain account data for as long as your account remains active or as required by statutory record-keeping regulations. You may request account deletion at any time.
6. Your Data Rights & Choices
Depending on your jurisdiction (including GDPR in the EU/UK and CCPA/CPRA in California), you possess specific privacy rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Update or correct inaccurate account details.
- Right to Erasure: Request the permanent deletion of your personal data and funnels ("Right to be Forgotten").
- Right to Restrict Processing: Request limits on how we process your personal telemetry.
- Data Portability: Export your funnel data and subscriber leads in standard structured formats.
To exercise any of these rights, please contact us at hello@loopstates.com.
7. Cookies & Analytics
Funnel Engine uses essential cookies and performance cookies to enable session authentication, maintain user state across the visual editor, and analyze anonymous traffic metrics. You may manage cookie preferences through your browser settings.
8. International Data Transfers
Your data may be processed on servers located in the United States and other global regions where Loopstates or its cloud providers operate infrastructure. We ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place for cross-border transfers.
9. Contact Us
For more details or any inquiries, please contact hello@loopstates.com.